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Some might ask what kind of impact can they make during a pandemic, and the answer comes very easily.

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Be sure to incorporate material from the text (ppt doc) and your research I would like to discuss businesses that are moving forward in areas beyond their core mission. Take a look at the Altruism Scale at the end of the powerpoint doc uploaded. Which company is modeling a characteristic of altruism in their voluntary (not mandated) actions? Please post a discussion post and also I also want you to reply in a meaningful way to either one of post below. This discussion seems to come at the perfect time, where there are many examples of this in the world right now and throughout the pandemic. The one that hit home for me was the company harbor freight. Some might ask what kind of impact can they make during a pandemic, and the answer comes very easily. Not only does harbor freight carry tools, they also carry many of the needed PPE items that were in high demand during the pandemic. This is something that was done with no reciprocity, and was simply one business caring for another business and making an impact on the healthcare sector for the good. In my town, the local harbor freight also took part in this and donated to our local hospital which was very helpful as we stressed about how to obtain PPE when the world was in a state of unknowns. I have attached a link to the CBS news coverage that covered this story very well. https://www.cbsnews.com/detroit/news/harbor-freight-tools-donating-protective-gear-to-hospitals/ The company I chose that represents altruism is Danone. Danone works with low-income areas around the world to create a community lead business income model. In these impoverished or 3rd world countries, they use the products already being produced (as in the case with their first yogurt plant), and introduce networking, shipping, and production. For example, for their dairy plant, they have a fixed value on milk that they purchase from famers and a constant demand. It ensures that their product is sold every day in some form. This takes away the uncertainty of market demand and value allowing them to invest in cattle to grow their business. This social business model is implemented throughout the world in some capacity dependent on what the region needs and what they can provide. Their goal with this is to also help provide clean food and water in these impoverished countries. While also providing jobs, capital, expertise, and knowledge to these regions. https://www.danonecommunities.com/who-we-are/our-mission/ (Links to an external site.) https://www.theguardian.com/sustainable-business/altruism-good-business-community#:~:text=Interestingly%2C%20corporate%20altruism%20doesn't,on%20a%20social%20business%20model

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