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What are the strengths of this body of literature?

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1.) (Summary) Pick one theory of persuasion between: Cognitive dissonance theory or Elaboration likelihood model. Apply that theory to a case study of your choosing. The case study can be interpersonal, political, local, global, obscure, famous, etc. The only requirement is that the case study focuses on a group of people changing their minds or their behaviors. The goal of this essay is to learn more about the theory you have chosen through the prism of the case study and to learn more about the case study through the prism of the theory. 2.) (Research) Find, employ, and cite five peer-reviewed sources about your chosen theory and five expert sources about your case study over the course of the paper. However, these numbers should be treated as minimums. An essential school skill is to learn to recognize which arguments require evidence and to supply that evidence. Although you should feel free to find and use a wide array of research, the best place to find peer-reviewed communication scholarship is through the “communication and mass media complete” database, which is available through a library. Structure: Use following structure for the essay. A. Introduction (1-2 pages): introduce the topic memorably, lay out your perspective and argument, your theory and your case study, and answer the “so what?” question. Tell the reader why you are studying what you’re studying and why we should care. The ways to answer the “so what” question are to emphasize the contribution you hope to make to how we understand the theory, the case study, or both. B. Literature review (2-3 pages): This section should develop the theory you have chosen to apply. If, for example, you have chosen to apply the Elaboration Likelihood Model, explore the core tenets of the theory here. Put the five or more sources you have read about the ELM in conversation with one another here. What are the strengths of this body of literature? What are the weaknesses? The trick to a good literature review is not to discuss each source in turn but, instead, to pick out and isolate themes that cut across all of the research on your theory. C. Application (4-5 pages): This section should closely analyze your case study in terms of the theory. The application section should flow naturally from the literature review. That is, the literature review should develop core themes in a theory, and then the application section should show how those core themes are or are not consistent with your case study. Don’t just describe what’s happening in your case study here. Go further. Show how we would not be able to understand the conclusions you are drawing without using the theoretical lens you have used. Consider sub-section headings in to subdivide the application section if necessary. D. Conclusion (1-2 pages): Summarize your arguments memorably. Suggest avenues for future research. Return to the “so what?” question. Make sure the reader understands the stakes of your essay.

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