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Use the various elements or ingredients that are commonly used for a promotion plan and scheme such as contests, cross- media & platform ads and promos, billboards, direct mail, clothing,

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Assume you are the PROMOTION MANAGER for a media organization: commercial television You have been hired because you have said you are a very creative person and the media organization you work for is lacking good audience promotion in your local market, regionally in the Richmond, VA area. YOUR JOB is to develop an entire promotion plan and scheme for a year for your media organization and EXPLAIN IT FULLY, GIVING ALL DETAILS IN WRITING. Use the various elements or ingredients that are commonly used for a promotion plan and scheme such as contests, cross- media & platform ads and promos, billboards, direct mail, clothing, trinkets, etc. in your entire plan and scheme. Remember a single contest or promotional event is but one small faucet of an entire year promotion scheme and plan. WHAT ELSE would you plan to do to promote your station, network, newspaper, or magazine in addition to a single contest or single promotional event throughout the year using the elements noted above?

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